Rant

Outrage is far and away the best SEO.  You can slowly kindle a readership by spending hours each day lovingly crafting, then editing, meticulously-researched, carefully considered articles while waging social media warfare across multiple fronts to draw readers' attention.  Or, you can spend a few seconds being a complete jackass and people will flock to your site, even if just to tell you why you're wrong.  Sometimes, I think it's the jackasses who've got things figured out.