Monday, July 20, 2015


I once read a short story about a cineplex of the future that claimed to have a thousand different movies playing on any given day.  The story followed a teenage girl who discovers that, at any given time, a large portion of the movies are fakes, only zany trailers and posters marked "sold out."

I suspect that one day, the real world Hollywood marketing apparatus is going to catch on that a series of two minute trailers released strategically over the course of two years sells just as much merchandise as an actual movie, and it'll won't be until years later that we realize no one we know has ever seen any of the movies that our toys were supposed to be inspired by.

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